Our work / UGC-style content
Original videos that place products naturally within the moments, humour and interests your audience recognises. Made to earn attention and build community.
One reel. Entirely organic.
Instagram collaboration with Tobac.
Brands we work with
01 / Selected work
The challenge
Catch the audience’s attention, introduce the Tobac pouch and showcase its different pockets.
The approach
Use a first-person bicycle perspective to place the viewer inside the scene, with the product appearing as part of the moment.
The result
4,346,121 views and 2,917,842 accounts reached through organic distribution.
The challenge
Connect RAW rolling papers with the everyday experience of a regular cannabis smoker.
The approach
Use a visual timeline to catch the viewer’s attention and turn the idea of controlled consumption — and how difficult it can be — into a relatable joke.
The result
1,478,274 views, 763,130 viewers and approximately 3,600 saves.
The challenge
Create a shareable reel that connects Tobac with smoking culture.
The approach
Draw on the habits, humour and shared references of smoking culture so viewers recognise themselves in the situation and associate that moment with Tobac.
The result
2,648,995 views and 1,426,766 accounts reached, with no advertising spend.
The challenge
Create a video people want to share or save to try at home.
The approach
Use a recognisable Pringles tube and a quick, homemade format to spark curiosity, giving viewers a reason to save the idea or send it to a friend who smokes.
The result
1,896,132 views and approximately 11,200 saves through organic distribution.
02 / More original content
Original content
The challenge
Catch the attention of smokers with an unexpected visual.
The approach
Show the grinder inside a block of ice. The unexpected setting becomes the visual hook.
The result
1,997,511 views and 1,010,440 accounts reached organically.
Original content
The challenge
Introduce a new tip to smokers and encourage them to try it.
The approach
Open with “Here’s a tip” and a close-up of the Mascotte grinder, framing the piece around a practical idea.
The result
2,041,958 views and 6,918 saves.
03 / TikTok
Community references, familiar situations and original ideas. Organic distribution, with no advertising spend.
Original content
The challenge
Create content with viral potential while staying within the platform’s content guidelines.
The approach
Use shared references from smoking culture to create a moment viewers recognise from their own experience, encouraging them to share it with others who relate.
The result
Approximately 1.1 million TikTok views, 7,628 shares and 893 new followers.
Original content
The challenge
Create content with viral potential while staying within the platform’s content guidelines.
The approach
Use shared references from smoking culture to create a moment viewers recognise from their own experience, encouraging them to share it with others who relate.
The result
Approximately 1.2 million TikTok views and 19,000 shares; 49.73% watched the full video.
04 / More reels
The challenge
Create a video that can be understood without text and has the potential to go viral.
The approach
Show the Tobac pouch in use and in motion, letting the product and the action tell the story.
The result
3,161,961 views and 1,943,068 accounts reached without paid distribution.
The challenge
Create a video with a message that sparks conversation while staying within the platform’s content guidelines.
The approach
Combine wordplay, camera angles and carefully framed shots to deliver the joke and invite a response.
The result
Approximately 190,000 views, 4,033 likes and 3,891 shares.
The challenge
Bring the Kaktus grinder brand to a wider audience.
The approach
Create a video that invites viewers to comment, putting the product at the centre of the conversation.
The result
861,742 views, 447,017 accounts reached and 825 saves.
The challenge
Create a video people want to share or save to try at home.
The approach
Use a recognisable brand like Pringles and a quick, homemade format to catch the viewer’s attention, giving them a reason to save the idea or share it with a friend who smokes.
The result
Approximately 80,000 likes, 107 comments and 4,335 saves.
Your next project
Original UGC-style content, natural product placement and a clear understanding of your community.